You spent a long time creating your business’ brand Hipster Rock Santa Claus Tattoo Christmas Hipster Schoolhouse Rock shirt . From choosing the right color scheme to selecting a logo and coming up with a slogan, it took some time to create an identity. But now that you have your brand, how are you going to spread your message?

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 How about putting your brand on a t-shirt?Not surprisingly, promotional products are very popular with consumers Hipster Rock Santa Claus Tattoo Christmas Hipster Schoolhouse Rock shirt . According to a consumer study by the Promotional Products Association, promotional products were ranked the highest by consumers as the most effective advertising method. Nearly 83% of all consumers are more likely to do business with a brand and 8 in 10 revealed their impression of the brand changed for the positive after receiving a promotional product from that brand.Putting your name or logo on a shirt is a great way to promote your small business. Think of it as free advertising — an employee or a loyal customer will become a walking billboard! But the real question is how can you grow your business through a promotional shirt?We have a few ideas.Have Your Employees Wear Your ShirtThe first idea is the most obvious — give a promotional shirt to your employees. Your staff is your most loyal supporter, so reward them with free shirts. Encourage them to wear shirts not only in the office or store but out in the community as well. Make sure you have a great design with your logo and website prominently displayed to increase the likelihood of your employees wearing them outside the office.Give Them to Your ClientsIf you’re a B2B business, a promotional shirt can be the start of a long-term relationship with a potential client. Not only can it be perceived as a thoughtful gift, but it’s a great way for that client to remember your name. And don’t forget your current clients! Show them you appreciate their business to keep the relationship on good terms.Host a ContestWho doesn’t love free stuff? Try hosting a contest on your social media. This will give participants a higher incentive to stick with your brand and help with engagement on your social accounts. Take it one step further and ask your followers to design the shirt, and the one with the best design will get the shirt!Hand Them Out at a Sponsored EventIs your business a sponsor at a community event? Consider handing out t-shirts during the event. Participants of the event will more likely remember your business’ involvement with a cause near to their heart and will easily become customers. Remember to ask the event organizers beforehand to make sure they’re ok.Reward Loyal CustomersLet’s say a customer had a bad experience with your company. Or maybe you have an individual write up a great review about your service. Whatever the case, the best way to reward your customers or smooth over issues is by sending out a free shirt. Your customers are more likely to stick around and purchase your products or use your services again.
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