Although promo tees had been around for a while Horse Mini Mare Dont Care Shirt . the 1970s feel like the dawn of something special. The age of the printed t-shirt had arrived. It’s perhaps no coincidence that kingteeshops were born in the Seventies. Whilst that’s obviously a big deal for us, it’s also a pretty good indication of what was happening at the time. The adaptability and popularity of the t-shirt spawned a whole new industry. It was feasible to make a living from decorating them.

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 Back then we weren’t kingteeshops as such, just a bunch of friends who printed t-shirts by hand and sold them outside gigs in London Horse Mini Mare Dont Care Shirt . Yes, we earned some cash, but the reason it turned into our business was because we loved it. And people loved what we did, there was a market for our work. A market that stretched beyond bands and their fans. T-shirts were great and t-shirts with artwork printed on them were even better.The t-shirt, this innocuously simple garment, was capable of transcending both its basic functionality and fashion. They were more than cheap and cheerful tops. T-shirts could carry a message, express the beliefs and emotional sentiments of the wearer. It might be a political or philosophical statement. Maybe something fun and frivolous, a silly slogan or crazy cartoon. In reality, it went beyond that. The t-shirt could be a work of art. Providing you had a gifted designer and talented screen printer, the possibilities seemed almost limitless.