No longer just the domain of eBay and charity shops Hulk Hogan Neon Collection Signature T-Shirt . The second hand clothing market is experiencing a kind of renaissance. Thanks to apps like Depop it is easier than ever to buy and sell pre-owned clothing, meaning consumers can opt-out of the fashion production cycle and make a sustainable choice without any hassle.
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Environmental concerns have also reached the luxury market, where consumers were historically more averse to second-hand goods: luxury resale platforms like Vestiaire Collective or the Real Real have helped the luxury real market grow 214% in less than a year Hulk Hogan Neon Collection Signature T-Shirt . Manufacturers and designers are only just beginning to explore the sustainable fashion possibilities of 3D printing, but it could play a key role in transforming the industry. One innovation could be in printing fabric to exactly the size and shape needed, eliminating the waste created when rolls of fabric are cut up for patterns. 3D printing could also play a huge role in making custom-fit clothing more affordable, which would in turn eliminate the waste created by shipping and returns. Alongside the growth of the luxury resale market has been the birth of the luxury rental market. Since their 2009 launch Rent the Runway, which rents luxury fashion items to subscribers at a fraction of their retail prices, has racked up nine million members, and paved the way for a new way to enjoy fashion. Other brands and retailers have followed suit, including fellow high-end names like Bloomingdale’s as well as high street chains like Urban Outfitters.The changes needed to make an entire manufacturing and supply chain process sustainable are by no means simple or speedy, so brands and retailers are looking at what more immediate solutions are available. One option is to offset their carbon output: Luxury conglomerate Kering has announced their intention to carbon offset on behalf of all of their brands; shoe brand Allbirds have implemented a carbon tax on themselves and Gucci recently announced that they are carbon neutral across the whole business thanks to offsetting. While carbon offsetting doesn’t address the route cause of fashion’s pollution problem, it is one way to acknowledge the industry’s responsibility for the impact is has.
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