Rugby Ralph Lauren has been at the forefront of prep cool since its launch in 2004. I Just Hope Leon Draisaitl Has Fun T-shirt Combining Mr Lauren’s taste in fine fabrics and sublime finishing – the sub brand offers a relaxed turn of affairs. Representing more than just an aesthetic; the Rugby brand mimics a way of living, aligning itself with poets, artist and creatives alike. Its passion is transparent. Their latest collection follows the anatomy of American wealth. Mixing traditional uniform elements with heavy tweeds to create ensembles that are insoluble to change. Vogue Fashion’s night out will take place at the Rugby Ralph Lauren store in Covent garden on the evening of Thursday 6th. Guests will be able to enjoy music by DJ Izzy Lawrence and the chance to win a test shoot courtesy of Storm models.
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The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, I Just Hope Leon Draisaitl Has Fun T-shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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