The Fifties and Sixties were periods of great social change I'm A Love Your Neighbor Christian Not A Storm The Capital Kind T-Shirt . It’s also the point at which the t-shirt edges toward becoming a fashion staple. Much of this increasing demand is associated with popular culture. Iconic figures were wearing t-shirts in films and on stage. Think of Marlon Brando in A Streetcar Named Desire and the picture that springs to mind is of a strikingly handsome man in a tight white tee. James Dean in Rebel Without a Cause usually conjures the image of a fine young chap in a casual jacket and t-shirt.

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 This connection with the glitz and glamour of the entertainment world has another significant effect I'm A Love Your Neighbor Christian Not A Storm The Capital Kind T-Shirt . The tee is no longer just a comfortable and practical piece of attire. It’s started to gain that most invaluable of characteristics – the t-shirt is becoming sexy. And although initially worn by men, the sex appeal is further fuelled when the tee starts to cross the gender divide and become a piece of attire favoured by women.This is also the era where the promotional t-shirt starts to make an impression on public consciousness. The nature of the garment, alongside developments in screen printing, make for an irresistible combination. Marketing men are never slow to see an opportunity for advertising and that’s precisely what the t-shirt represents. It’s a low-cost base item and, at the same time, a perfect blank canvas. This is arguably one of most important moments in history of the t-shirt. All of a sudden, the possibilities for the humble tee have multiplied by an almost unquantifiable number. Being able to inexpensively decorate an already inexpensive item is an incredibly spicy cocktail. As it transpires, one with the potential to make money and sustain business well into the future.
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