This July saw the a welcome return to Jacket Required – the London based trade show demonstrating the very best of brands in menswear. It Took 40 Years To Become This Awesome Milwaukee Brewers Fan Shirt Amongst the midst of journalists, bloggers and buyers stood stand after stand of high quality collections from across the globe. From well-known menswear maestro Mark McNairy to overseas visitor Shipley & Halmos, spectators were treated to something truly spectacular. A brand energised by individuality and character, Triwa have certainly stuck to their roots with their latest spring/summer ’13 collection. Watches were featured in bright summery colours and played with natural leather, milky white acetate and stainless steel detailing. To compensate for the unpredictable British summer, they have also produced a three-piece collection of monochrome, cloud and blue wristwear. Soulland’s head designer, Silas Adler, founded the brand in 2002 and what started as a small company specialising in printed t-shirts has now grown into a well-established menswear label represented in stores across the world. Shipley & Halmos is a New York City based creative brand founded by award-winning designers Sam Shipley and Jeff Halmos. Through a variety of internal divisions, the company produces a range of men’s clothing, footwear and accessories. Making their European debut at this year’s show, the Americans certainly showed no signs of being the newcomer. The collection featured a selection of playful pieces – including patterned shirts, varsity jackets and nautical jumpers.
It Took 40 Years To Become This Awesome Milwaukee Brewers Fan Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Having analysed the spring/summer 2024 fashion trends for months now (literally), It Took 40 Years To Become This Awesome Milwaukee Brewers Fan Shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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