It’s a tough time for restaurants at the moment Johnnie Guilbert JNJ Headsmack T-shirt . The news the past couple of years has seen trouble across many of the big chains, with closures for the likes of Carluccio’s, Prezzo and Strada – and, in the case of Jamie’s Italian, closing down altogether. According to a 2017 Deloitte report, the casual dining market in the UK has become threatened by a fall in consumer confidence, an analysis that’s been borne out by the many closures which have followed since then.

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In this climate, then, many would argue that it’s a fool’s errand to be opening your own food & drink business Johnnie Guilbert JNJ Headsmack T-shirt . Along with tightened pursestrings in consumers and prohibitive business rates, there are the age old difficulties of the trade: margins are tight, food trends change, and it’s a stressful, unsociable enterprise for everyone behind the scenes. However, there are still restaurateurs and cafe-owners who are making it work – and for whom the stresses and challenges are reaping them rewards. One of those is kingteeshops client Avobar, a health food focused cafe opened in Covent Garden, central London, in 2017.We recently worked with them to produce their playful, eye catching merch, and we spoke to co-founder Liana Kazaryan to hear about how she and her co-founder started the business, and to hear her top tips for anyone looking to make their own mark in the food. More than ever, it’s vital to have a firm sense of your brand. If you’re starting a business with a friend or business partner, it’s vital to work together to agree on what your vision is. This means you can distinguish yourself from your competitors, and your vision can guide how you develop the different parts of your business.