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One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. Jonathan India Cincinnati Baseball 6 T Shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.

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Since attending the shows back in September, Jonathan India Cincinnati Baseball 6 T Shirt I’ve recapped well over 10,000 runway outfits (11,542, to be exact) to discern the looks I’d include in this, our bumper spring/summer 2024 fashion trends overview. Some take more time to spot but others jump off the page. And the pretty palette of sky blue was impossible to pass by. According to Tagwalk, light blue looks were up 19% from spring/summer 2023, with 54% more blue looks featuring in the most prevalent designer collections in each city (said prevalence is based on the share of traffic generated by a designer compared to the total traffic of the city). In short, the big names went big on blue. “Like a breath of fresh air, this breezy shade offers a much-needed dose of serenity to the spring/summer palette,” says Natalie Munro, Who What Wear UK news writer. “Fresh and calm, the soft shade injects a youthful edge that can make your styling feel both spirited and sophisticated. On the runways, Alberta Ferretti and Versace favoured monochrome looks, whilst Stella McCartney and Proenza Schouler wove light creams and whites into their cool-blue styling that I just can’t get enough of.” To further confirm this colour shift, fashion shopping destination Lyst reports that searches for blue pieces spiked 125% in the two weeks following Fashion Month. Coincidence? There’s no such thing.