I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Jordan West Burg Gunnar Henderson Adley Rutschman Anthony Santander Baltimore Tombstone Sluggers T-shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
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On a dreary, overcast day, the art fair commenced in a windswept part of Santa Monica, Jordan West Burg Gunnar Henderson Adley Rutschman Anthony Santander Baltimore Tombstone Sluggers T-shirt and a line of Ubers and black cars with VIPs stretched out waiting at the entrance. From across the globe, collectors, artists, curators, and the art curious gathered in two huge tents to see what’s next in the world of contemporary art and culture. An offshoot of Frieze magazine, Frieze was conceptualized as an international art fair by the title’s founders, with its inaugural event taking place in London in 2003. Twenty years later, the multiday showcase is one of the premier art events of the industry, with festivals in New York, London, Los Angeles, and Seoul. This year’s Frieze fair in Los Angeles included over 120 galleries presenting their works: There was a traveling marching band with an accompanying dance line playing out “Swag Surfin” (from performance artist Autumn Breon), cutesy inflatables the size of a small building (from ceramicist Alake Shilling) and bronze tortillas in a Chevy cargo van (an exhibition from artist Ruben Ochoa). And alongside these thought-provoking and memorable moments, was some great fashion.
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