As a fashion editor, I take pride in my unmatched skill when it comes to spotting emerging style. JOSEPH Knows Everything And If He Doesn’t He Makes Stuff Up Really Fast Shirt For years, I’ve profiled young designers and followed on-the-rise trends so often that I can practically do it in my sleep. While it’s taken me years to refine my spidey senses on what makes something in the style zeitgeist feel fresh and exciting, it’s different to actually experience firsthand something and realize, “Yep, I was right all along.” Case in point: There’s no other city quite as fashionable as Seoul, South Korea. This season, Seoul Fashion Week and its dominating street style felt like a breath of fresh air in an otherwise oversaturated celebrity-fueled street style world. This editor has a few predictions as to why. Perhaps it’s the unadulterated, unfiltered style guests parade around the city in. Most likely, it’s the fact that they’re not even trying to look cool, but somehow, they do. Whether or not we’d openly admit it on Zendaya’s internet, we’re all guilty of picking out an outfit simply because it’s what we should wear and what we know we’ll get photographed in. After all, the telltale sign of street style success during any fashion week is by posting a watermarked Getty Images professional photo on your Instagram feed. Just as much as Seoul Fashion Week and its impressive roster of South Korean designers was a feast for the eyes, the real beauty within the emerging fashion capital lies within the people itself. From ultra-trendy metallic cargo pants to tried-and-true street style staples, here’s all the outfit inspiration you need to see straight out of Seoul Fashion Week and its headquarters at the Dongdaemun Design Plaza.
JOSEPH Knows Everything And If He Doesn’t He Makes Stuff Up Really Fast Shirt, hoodie, sweater, longsleeve and ladies t-shirt





At this point, it’s hard to imagine a time without Bottega Veneta, JOSEPH Knows Everything And If He Doesn’t He Makes Stuff Up Really Fast Shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.
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