Navigating modern city life can feel more and more like an endurance sport Just add more ice shirt . So it’s perhaps no surprise that comfort has been embraced as the style de jour. It’s become increasingly popular to wear sports clothing for almost any casual occasion or activity. Add to this the fact that, according to a recent survey, one in seven Britons are now members of a gym, and it’s no surprise that sportswear is far outpacing the growth of the rest of the clothing market (as found in this recent report). As wellness grows to become the dominant trend across almost every sector, people are embracing ways to signal their healthy intentions. The growth of so-called athleisure shows no signs of slowing down, contrary to the shorter lifecycles of other fashion trends. As people look to broadcast their dedication to fitness, they are more eager than ever to spend money on looking the part, a trend affirmed by this report in trade title Business of Fashion. Here at KINGTEESHOPS, we’ve seen first hand how t-shirts and merch can be incredible marketing tools, and here’s why personalised gym wear for your gym, fitness club or fashion label is a great idea.
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While cheaper spaces like PureGym have made fitness accessible to everyone, those with the money to spend are seeking out more specialised fitness experiences Just add more ice shirt . Where larger gyms are transparent about the ways their model trades quality for affordability, more boutique spaces are profiting off the desire for a more considered approach to working out. If you run a gym or fitness studio, cultivating a strong identity is one of the most important elements of the business. Well-considered fitness merch is a great way to do this: it’s a blank canvas on which to paint your brand, and in a medium that’s intimately connected to the service you offer. (For more inspiration, head here to see how cycle brands are successfully using merch.) With so much choice, potential members are drawn to spaces with bold identities that reflect how they want to feel about their health and fitness, and by offering your own merch it allows them to build a stronger connection to that environment.
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