Kill Your Potential T-Shirt

You may have seen Kill Your Potential T-Shirt . our Home Sweet Home printed t-shirts around Dublin over the past month accompanied by the singing of, “Come gather round people wherever ya roam”, yes, the times are most certainly a-changin’. Vulture funds, repossessions, evictions and entire families living in shoebox hotel rooms. People abandoned by their government, this seemingly is how the times have changed in Ireland. But at last a force has risen up and said no, we will take no more. In early December the NAMA possessed property, Apollo House, was occupied by the now legendary ‘Home Sweet Home’ movement.

Kill Your Potential T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

The Apollo House occupation was initiated to get the most vulnerable homeless people off the streets of Dublin into a safe, warm and respectful environment while bringing awareness to the fact that a large section of Irish society has been completely ignored by the government and left literally out in the cold Kill Your Potential T-Shirt . Our buddy at Home Sweet Home, Dean Scurry, who has been a driving force behind the movement got on to us and to the chant of, ‘Get up, stand up’ we started printing Home Sweet Home t-shirts for Dean to distribute across the city. By now you must have seen the instantly recognisable sight of the white tee with the red ‘Home Sweet Home’ logo worn by people all over the city in solidarity with the movement. The Home Sweet Home movement is a great example of how t-shirts can drive a social campaign. It helps spread a message, engage an audience and widen your pool of supporters. Not only does it increase your numbers but it gives onlookers the impression of an army, an army that you need to take notice of. Dean and his comrades have sourced a better environment for the occupants of Apollo house and brought widespread national focus to the ever increasing housing crisis and its impact on society’s most vulnerable. The T-Shirt Company are proud to be a part of this movement as it is an issue very close to our hearts and affects all of us.The future is brighter than it was a few weeks ago. A sense of unity has been restored to the social fabric of our nation’s capital and it appears that the government can no longer ignore the plight of those living in despair. At last the public have been given a platform from which to voice their support for a fairer Ireland. The disillusionment that so many of us have felt in our recent history hangs over us and Home Sweet Home have presented us with an opportunity to rally and demand real social change, affordable housing for those that can afford it and help for society’s least fortunate. It is our responsibility, our duty to continue this fight while there’s wind in the sails of change.
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