Kool And The Gang Spirit Of The Boogie shirt

Before going too much further Kool And The Gang Spirit Of The Boogie shirt. it might be useful to clearly define what we mean by the term. Screen printing is a method of transferring ink to a surface to create a design. The ink is pushed through a mesh or stencil. The design is achieved by blocking selected areas of the stencil so that no liquid touches those sections of the material being printed. With screenprinting, only one colour can be applied at a time which means for a multi coloured image, we would require a screen for each colour in the design. Whilst the technique has developed over time, the basic process remains much as it was in the past.

Kool And The Gang Spirit Of The Boogie shirt, hoodie, sweater, longsleeve and ladies t-shirt

I like the logo Kool And The Gang Spirit Of The Boogie shirt. It has a cool retro and vintage look reminiscent of a wax seal. There are also shades of a Japanese stamp type seal which they might be going for because there is some Japanese text in the lower half of the logo. As I said, I like the logo but I think it works better in the larger sizes that you can see on their social media accounts that on the website. I would increase the size and center it on the page so people would really notice it in order to help increase brand recognition.

In general, the site design is OK. When you arrive at the homepage, it doesn’t take you a second to know that this is a place where you can buy t-shirts and if you scroll down you can see that there are other products available too. But it’s very busy and the design rules are inconsistent. And even without scrolling down I can see at least 8 different font sizes with various font types. I really think that websites promoting/selling art should be as simple as possible and this is especially true for the home page.