Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. Lainey Wilson June 26 2024 Radio City Music Hall in New York NY Poster Shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
Lainey Wilson June 26 2024 Radio City Music Hall in New York NY Poster Shirt, hoodie, sweater, longsleeve and ladies t-shirt
As most of us have smart phones nowadays, Lainey Wilson June 26 2024 Radio City Music Hall in New York NY Poster Shirt when the weather turns we sometimes have to make sacrifices when it comes to our hand attire – this however no longer has to be the case. Italian luxury fashion house Ermenegildo Zegna comes to the rescue of those not wanting to compromise. Zegna’s passion for excellence and continuous search for innovative products that balance luxury, with practically, has led them to the introduction of their new touch screen gloves. Enriched by the use of excellent raw materials, handcrafted methods and luxurious details, the gloves feature soft deer an nappa leather enabling the wearer to use any touch screen device easily and effectively.
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