I don’t drink coffee, but something tells me I’m going to develop a caffeine addiction this season. Logo The Blood Brothers shirt Beige used to be a dirty word in fashion circles, but my, how times have changed. The main character in the quiet-luxury aesthetic, one might argue that the term itself is now dated, but its impact certainly isn’t. With plenty of neutral looks edging on the lighter, caramel side of the colour spectrum, we witnessed the shade being worn top-to-toe by models across all four cities, in every show from Michael Kors to Max Mara. “Every year, I find myself gravitating towards a particular colour which ends up playing the lead role in my wardrobe,” says Joy Ejaria, Who What Wear UK social media editor. “I’ve gone through many phases, and last year’s pink moment still occupies a fond place in my heart. But this year, I want to mute it down a little. We’ve had quite the obsession with dressing like our favourite foods—’vanilla girl’ and ‘tomato girl’ are just two examples. If you thought this trend was on its way out, then think again. This year, I and many others are taking things up a notch and turning our fashion heads to our favourite coffees. The lure of ‘latte dressing’ lies in how easy it is to create expensive-looking outfits, whatever your budget.”. “Now, don’t get me wrong, I’m fully expecting the backlash of stealth wealth and quiet luxury to begin shortly, but in terms of what people actually want to wear? They’re after items that feel realistic for their lives,” says Block. “That means black trousers that are cut just right, knitwear that looks good whether you’ve thrown it over a pair of joggers or a slip dress and a classic white shirt. Even major brands such as Versace—usually known for its mega-glam pieces— are leaning into ’90s minimalism, along with the likes of Bottega Veneta and Coach. Even though this trend has been around for a few seasons, it’s so easy to slot into any current wardrobe as it provides the timelessness that plenty of buyers are after. Similarly muted tones over at Rabanne, Carolina Herrera and Maxamillian Davis’ Ferragamo were also pushing the more ‘wearable’ concept, with the latte-dressing trend continuing from last season and well into next.”
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Style Notes: Since attending the shows back in September, Logo The Blood Brothers shirt I’ve recapped well over 10,000 runway outfits (11,542, to be exact) to discern the looks I’d include in this, our bumper spring/summer 2024 fashion trends overview. Some take more time to spot but others jump off the page. And the pretty palette of sky blue was impossible to pass by. According to Tagwalk, light blue looks were up 19% from spring/summer 2023, with 54% more blue looks featuring in the most prevalent designer collections in each city (said prevalence is based on the share of traffic generated by a designer compared to the total traffic of the city). In short, the big names went big on blue. “Like a breath of fresh air, this breezy shade offers a much-needed dose of serenity to the spring/summer palette,” says Natalie Munro, Who What Wear UK news writer. “Fresh and calm, the soft shade injects a youthful edge that can make your styling feel both spirited and sophisticated. On the runways, Alberta Ferretti and Versace favoured monochrome looks, whilst Stella McCartney and Proenza Schouler wove light creams and whites into their cool-blue styling that I just can’t get enough of.” To further confirm this colour shift, fashion shopping destination Lyst reports that searches for blue pieces spiked 125% in the two weeks following Fashion Month. Coincidence? There’s no such thing.
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