I don’t drink coffee, Masego Glastonbury Shirt but something tells me I’m going to develop a caffeine addiction this season. Beige used to be a dirty word in fashion circles, but my, how times have changed. The main character in the quiet-luxury aesthetic, one might argue that the term itself is now dated, but its impact certainly isn’t. With plenty of neutral looks edging on the lighter, caramel side of the colour spectrum, we witnessed the shade being worn top-to-toe by models across all four cities, in every show from Michael Kors to Max Mara. “Every year, I find myself gravitating towards a particular colour which ends up playing the lead role in my wardrobe,” says Joy Ejaria, Who What Wear UK social media editor. “I’ve gone through many phases, and last year’s pink moment still occupies a fond place in my heart. But this year, I want to mute it down a little. We’ve had quite the obsession with dressing like our favourite foods—’vanilla girl’ and ‘tomato girl’ are just two examples. If you thought this trend was on its way out, then think again. This year, I and many others are taking things up a notch and turning our fashion heads to our favourite coffees. The lure of ‘latte dressing’ lies in how easy it is to create expensive-looking outfits, whatever your budget.” “Now, don’t get me wrong, I’m fully expecting the backlash of stealth wealth and quiet luxury to begin shortly, but in terms of what people actually want to wear? They’re after items that feel realistic for their lives,” says Block. “That means black trousers that are cut just right, knitwear that looks good whether you’ve thrown it over a pair of joggers or a slip dress and a classic white shirt. Even major brands such as Versace—usually known for its mega-glam pieces— are leaning into ’90s minimalism, along with the likes of Bottega Veneta and Coach. Even though this trend has been around for a few seasons, it’s so easy to slot into any current wardrobe as it provides the timelessness that plenty of buyers are after. Similarly muted tones over at Rabanne, Carolina Herrera and Maxamillian Davis’ Ferragamo were also pushing the more ‘wearable’ concept, with the latte-dressing trend continuing from last season and well into next.”
Masego Glastonbury Shirt, hoodie, sweater, longsleeve and ladies t-shirt
At this point, it’s hard to imagine a time without Bottega Veneta, Masego Glastonbury Shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.
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