Milan Fashion Week has come and gone, My ducks don’t even know what rows are shirt but not without serving up a delightful platter of noteworthy moments, both on and off the runway. There were buzzy designer debuts—Sabato de Sarno at Gucci and Peter Hawkings at Tom Ford—star-studded front rows (Prada brought out all of our favorites), and some of the best street style of the season. But what is it really like being a part of all the action? To find out, we enlisted Jessica Wang, globetrotter and one of the most influential arbiters of glamorous style, to give us her first person account of one of the most anticipated stops on the fashion week tour. From stylish dinners to Missoni fittings and a show-packed schedule, Wang had nary a free minute to spare, but that didn’t stop her from showing up and showing out in some seriously dreamy looks. Here, she shares all her MFW highlights exclusively for Who What Wear. “When I touch down, the official MFW (Meal Fun Week) kicks off! Time to rock some laid-back biker style at the Paris Texas dinner … because carbs and leather are always a winning combo IMO.” “Making my way to the Alberta Ferretti show, and can’t wait to give Hugh Hefner a run for his money in this spicy red velvet suit.” “Blanket chic never felt so stylish. Attending Max Mara and Vogue dinner celebrating Teddy Bear Coat’s 10-year anniversary.” “Squeezing in a Missoni fitting during the Milan Fashion Week madness. I’m a pro at efficiency, only trying on one to two looks max. I know my body, and I know what works.”
My ducks don’t even know what rows are shirt, hoodie, sweater, longsleeve and ladies t-shirt
Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, My ducks don’t even know what rows are shirt which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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