Milan witnessed a big change, too. Naw & Order Special Defensive Unit shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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In my humble opinion, I think London in the autumn-time is a pretty special thing. Naw & Order Special Defensive Unit shirt The capital may not match up to the spectacular visual show of rusty-leafed trees that somewhere like New York City has to offer, but it feels like an exciting time where new prospects are upon us and that “back to school” excitement is palpable. Most people are still buoyed by the joys of British summertime and not yet so fed up with dark nights and rainy days to hibernate and ignore you in the street. It’s all about fresh outfit ideas and still being able to bare a little leg or go sans coat. It’s the perfect window of opportunity for creative layering or getting extra mileage out of your favorite summer items that you simply aren’t ready or willing to retire yet. It’s my favorite season and so I’m very excited to place some bets on the fall trends I think London fashion people will really get behind in 2022. Being the keen outfit-building types this capital’s best-dressed are, the signs have already started to surface. There are hints of newness as well as some ideas that have held so strong throughout the summer so far that I just know they won’t be retired at the first glimpse of rain. From an ongoing fascination with truly nostalgic designer handbags through to the extension of hemlines into maxi skirt territory, these are the 9 key trends I think Londoners will adopt for fall 2022.
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