Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. NYC Celebrates Israel one people one heart shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
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When we all made our “ins and outs” lists for 2024, I listed “closet staples” as in and “one-time wear” as out. NYC Celebrates Israel one people one heart shirt And nothing says “closet staple” quite like a pair of Timberland boots. For 50 years (literally), these shoes have reigned supreme among native New Yorkers and transplants alike as the quintessential city boot that anyone can wear in any kind of weather to just about any job. New York City is one of the most unpredictable places, but one thing I can always count on is spotting a pair of Timberland original six-inch work boots on the subway, in the park, or at the crosswalk. Even when I don’t spot them on my daily commute, I see them in paparazzi photos of Jennifer Lopez, Rihanna, and Emily Ratajkowski. As corny as it sounds, I feel most like a New Yorker when I’m wearing a pair of Timberland boots. Cult-classic status clearly isn’t enough for the team at Timberland because they continuously launch new and exciting variations of this iconic shoe, including collaborations with Jimmy Choo and Veneda Carter and an upcoming collab with Louis Vuitton. Let’s just say Timberland already has all of my attention (and money) in 2024. My latest obsession is the Indigo Suede Icons Collection in partnership with C.F. Stead, a renowned English tannery best known for producing the world’s finest leathers and suedes. These are comfortable, waterproof, and the perfect twist on the original yellow boots. You’re going to continue to see these shoes dominate this year, so I figured I’d leave you with some inspo. If you’re looking for fresh ways to style Timberland boots that feel so 2024, just keep scrolling.
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