For some of our customers Peace Love Irish Shirt bespoke t-shirts aren’t primarily about marketing. The item itself is their bread and butter. Sure, marketing plays an important part, but the actual product is the main focus of their business. It’s what they do. Designing and selling shirts which are exclusive and not to be found on the High Street. Stand out garments that speak to a clearly defined sector in the market. We love that approach to the art. But we’re also happy to help those who see the t-shirt as an addition to their main activity. We know that a piece of customised apparel can represent a new and completely different way to reach the people who support your core business. It can be a somewhat scary aspect of the marketing maelstrom. Take heart. There are more than 5 reasons why printing t-shirts is marketing magic, but here are another 4.
Peace Love Irish Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Cost can rarely be ignored. It’s nearly always important and often a primary concern in most custom printing projects Peace Love Irish Shirt. Put simply, production costs matter and DTG is more expensive for larger orders. Small print-runs are comparable, depending on the quantity and design, but screen printing is the most cost-effective option for higher volumes or bulk t-shirt printing. If that’s what you need and your artwork is too complex, a good designer may be able to retain the concept but amend it in a way that works for screen printing.
DTG has been a welcome addition to the garment printing world. It adds another dimension to what’s possible for specialised branding. We’ll no doubt be happily doing more of it. Our industry is no different to everything else in life – it changes and change, when handled intelligently, can be a good thing. In many ways though, DTG is still the new kid on the block and destined to remain so for the foreseeable future. Screen printing may be harder work, but when done well it delivers consistently good results. It has history on its side. That said, every printing project is unique and demands its own solution.
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