Milan witnessed a big change, too. Presidents Are Temporary Truck Racing Is Forever T-shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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Balenciaga’s reworked City bags and the new Le Cagole styles have a lot to answer for. Presidents Are Temporary Truck Racing Is Forever T-shirt They spearhead a return to the extra-fussy It bag styles of the noughties, and now I’m seeing girls picking up vintage styles all over the city. The great thing about this maxi skirt comeback is that no matter where you buys yours from—high end or high street—the overall effect of a very plain, pared back style is wealth!. Savile Row is the epicentre of tailoring in the world, so London fashion people are no strangers to a fantastic suit. This season the trend continues for slouchy, oversized shapes with looser, wide-leg fits and boxy jackets. Super-bright shirts have been going strong for two summers now and I don’t expect to see them being put to rest over the fall months. Instead, they’ll be worn under suits or layered over fine-knit roll-necks. Bikers, blazer and bombers are all on the agenda for AW22, but there’s nothing a bohemian London girl likes more than a swishy fringed jacket. Particularly good with jeans and over long dresses. From Loewe’s anagram tank to Prada’s see-through logo-stamped heels, there are endless trending branded pieces out in the capital right now.