Rugby Ralph Lauren has been at the forefront of prep cool since its launch in 2004. Pride = Power Indiana Shirt Combining Mr Lauren’s taste in fine fabrics and sublime finishing – the sub brand offers a relaxed turn of affairs. Representing more than just an aesthetic; the Rugby brand mimics a way of living, aligning itself with poets, artist and creatives alike. Its passion is transparent. Their latest collection follows the anatomy of American wealth. Mixing traditional uniform elements with heavy tweeds to create ensembles that are insoluble to change. Vogue Fashion’s night out will take place at the Rugby Ralph Lauren store in Covent garden on the evening of Thursday 6th. Guests will be able to enjoy music by DJ Izzy Lawrence and the chance to win a test shoot courtesy of Storm models.
Pride = Power Indiana Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Last season, there was a clear ’90s directive when it came to minimalism, Pride = Power Indiana Shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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