Now based in Paris, Rick Owens started his hugely influential high-fashion label on Hollywood Boulevard in 1994. Project No Way Shirt Often referred to as the Lord of Darkness by the fashion press, his moody pieces play with gothic elements, futuristic designs, gender fluidity and unusual silhouettes. OK, so this probably isn’t the sort of stuff you’ll be wearing daily. Still, Owens’ influence in men’s fashion is undeniable, making him one of the most important designers to ever come out of LA. Golf isn’t exactly known for being the hippest pastime on the planet, but LA’s Metalwood Studio is on a mission to change that. Blending streetwear with vintage golf-wear influences, the brand’s ever-evolving range includes things like caps, cardigans, polos and sweater vests, alongside streetwear staples like graphic hoodies, logo tees and joggers. Founded by arguably the world’s greatest surfer, Kelly Slater, Outerknown is a beach casualwear brand that puts equal focus on quality, versatility and sustainability. Each piece is made using responsibly sourced materials and designed for maximum wear to reduce the environmental impact. There’s even a section on the brand’s website where you can buy and sell pre-worn clothing to help keep things circular.
Project No Way Shirt, hoodie, sweater, longsleeve and ladies t-shirt





In a matter of weeks, Project No Way Shirt the fashion crowd will descend upon New York, London, Milan, and Paris once again to attend the spring/summer 2020 shows. Once they do, the streets of these iconic fashion capitals will be flooded with these chic showgoers—and we’ll be sharing their best outfits like we always do. Quite frankly, we’re chomping at the bit to see the fashion week street style looks that will set the trends for the season ahead. But in the meantime, we’re placing bets on which fall street style trends will dominate the scene. Will beige still reign supreme, or will another color trend eclipse it? Will we see fashion people carrying more micro or oversize bags? Ahead, we’re making our predictions on the trends we expect everyone to choose this season. Scroll down to see the nine trends we’re highlighting and shop the versions of each that are already available. Only time will tell if we were right or not… I can only really describe the bags everyone will carry at fashion week as quirky. Whether in unexpected shapes à la Staud or whimsical prints and colors (we’re looking at Gucci’s new strawberry print), this season the coolest bags are all a little offbeat but in the best way possible.
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