Contemporary British label Private White V.C is proud to be the latest brand opening a pop up store in London. San Francisco Giants Go Giants Heart Diamonds T-shirt Located at the heart of Covent Garden, Private White V.C will be unveiling its new AW12 collection as well as some exclusive pieces hand-crafted at home in their Manchester factory. Delving into the archives, designer Nick Ashley has been able to bring some iconic styles bang up-to-date. Featuring a range of winter coats, chunky knits and classic cut trousers; the collection allows a rare glimpse into the world of British manufacturing.

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Every expert I’ve spoken to has been most excited by the many pairs of perfectly cut trousers in the spring/summer 2024 collections, San Francisco Giants Go Giants Heart Diamonds T-shirt which should hardly come as a surprise. Trousers have ruled the trends (and the market) for years now, and that’s set to continue as we head into the season, with an emphasis on the wide-leg variety. Yes, we love our leggings and joggers, but yes, we’re also interested in looking elegant, too. “I’ve never been a dress or skirt person, which is why it gives me great pleasure to see trousers continue to make such a statement on the S/S 24 catwalks,” says Who What Wear UK affiliate editor Emily Dawes. “Any stuffy, overly smart or uncomfortable connotations are well and truly out of the window now, though. As if the dependable wardrobe power piece couldn’t get any better, trousers are all comfort first for 2024. The loose, wide-leg silhouettes we’ve become accustomed to of late are staying (great news for my existing collection). Whether it be cargos (most definitely still a thing) or more relaxed, drawstring-waist styles, fluidity is key. Who needs joggers now?” Who, indeed.