I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, The Away From Home Festival Hacienda Susulá Mérida México Shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
The Away From Home Festival Hacienda Susulá Mérida México Shirt, hoodie, sweater, longsleeve and ladies t-shirt





Thanks to Carrie Bradshaw’s Norma Kamali moment in the first season of And Just Like That.., The Away From Home Festival Hacienda Susulá Mérida México Shirt form-fitting dresses in bright colors are all the rage and so in demand for wedding season. Not only do I love the juicy shade of Romi’s jersey midi, but I’m also impressed at how she’s made it work for daytime with the simple switch of flat sandals. Bravo, Romi. A palate cleanser to all of the loud and bold styles happening elsewhere this season, a beautiful offering of white dresses can be found on both the high-end and high-street shopping circuits. They might have been big on the runway, but this is a dress staple French women have long since worn in some pretty unexpected ways. In lieu of sandals, Salome gives her ethereal white maxi dress a cool spin with a pair of Louis Vuitton trainers and an oversized Dior canvas tote. If you want to dress like you belong in the South of France, this is how to do it. If you haven’t heard about the coastal-grandmother aesthetic that’s currently sweeping TikTok, let me enlighten you. Many are subscribing to the look laid out in Nancy Meyers films—which are predominantly based by the sea—where the main character’s wardrobe revolves around easy linen separates, natural Breton stripes, raffia accessories, and a soothing color palette. Refer to Sema’s outfit above for the visual representation of the trend. Zingy orange shades are one of the biggest trends of the season, but admittedly, they can be daunting to style. If you’re tentative about trying it for yourself, follow Shaimaa’s lead by pairing an orange top with white trousers. A pair of classic jeans would also do the trick.
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