The Cannonball Run shirt

Screen printed t-shirts really start to make their presence felt in the 1950s The Cannonball Run shirt . This is very significant when it comes to screen printed t-shirts and the origins of the custom tee. The garment that started out as a simple undershirt to be worn under military uniforms takes a more prominent role in the years following World War II. Civilians start wearing them as standalone tops and it’s not long before the idea of custom printed t-shirts emerges. Screen printing had taken root in the United States during the 1930s and by the Fifties, companies in Miami are printing promotional t-shirts with the names of resorts and local attractions. Screen printing takes a huge leap in the Sixties when it becomes synonymous with the Pop Art movement. Works by artists such as Andy Warhol not only publicise screen printing, they open it to a mass market.

The Cannonball Run shirt, hoodie, sweater, longsleeve and ladies t-shirt

 This heightened public awareness coincides with advancements in the machinery and processes involved in screen printing the shirts The Cannonball Run shirt . Michael Vasilantone, an American entrepreneur and artist, invented the first rotary multi-colour garment screen printing machine. There’s no looking back after that point. The resultant boom in printed t-shirts isn’t a passing fad, the custom tee is all set to become an industry in its own right. By the Seventies, major brands like Coca-Cola and Disney are printing t-shirts with their logo or message and using them as walking advertisements. Movies and TV get in on the act and pretty soon the screen printed t-shirt is part of everyday life.
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