The notion of florals is normally identified with the coming of spring, The oldest swiftie who ever lived like ever shirt but this fall, expect to see the popular print presented in a way that even Wednesday Addams would be in support of. Floral prints don’t always have to be perceived as “girly,” as designers such as Miu Miu, Gucci, and even Topshop are churning out this familiar print with a gothic-meets-grunge vibe that we’re very excited about. With Halloween and Thanksgiving around the corner, harnessing darker hues just makes sense, doesn’t it? Thanks to the overwhelming amount of street style pictures and shoppable products to prove it, wearing floral prints in darker shades is officially a trend. Anticipate opaque ruffled blouses, delicate maxi dresses, and shoes that are almost too gorgeous to take out of the box, to grace your closets this fall as you embrace your dark side once and for all this season.
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I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, The oldest swiftie who ever lived like ever shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
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