True story: I moved back to the East Coast from Los Angeles a couple of years ago, The Snake Hive Shirt and for my first month here, it rained almost every day. Coming from a place where it typically rains once in a blue moon, I was thoroughly unprepared. Before the bulk of my wardrobe arrived, I was armed with a denim jacket, and the closest thing I had to rain shoes was a pair of Everlane loafers. I felt like a fool surrounded by prepared east-coasters in goulashes and anoraks. So it got me thinking about how I can pre-plan for rainy days in the future—while still looking cute (naturally). Fittingly, I took to the internet and researched the rainy-day style of street-style stars while out and about when the forecast was less-than-stellar during fashion month. The results of my research? A crop of fresh outfit ideas for the inevitable string of rainy days to come.
The Snake Hive Shirt, hoodie, sweater, longsleeve and ladies t-shirt





Contemporary British label Private White V.C is proud to be the latest brand opening a pop up store in London. The Snake Hive Shirt Located at the heart of Covent Garden, Private White V.C will be unveiling its new AW12 collection as well as some exclusive pieces hand-crafted at home in their Manchester factory. Delving into the archives, designer Nick Ashley has been able to bring some iconic styles bang up-to-date. Featuring a range of winter coats, chunky knits and classic cut trousers; the collection allows a rare glimpse into the world of British manufacturing.
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