Given the sheer quantity of trends that come out of any given runway season, The Vikings as Abominable Snowman Minnesota Vikings shirt standout colors can oftentimes fail to garner the attention they deserve, being deprioritized in reports because of barely there miniskirts, motorcycle tropes, and voluminous silhouettes. But not this season. After a ubiquitous presence at New York and London Fashion Week, no one can deny that red—specifically a vibrant, chili-pepper red—is one of if not *the* standout trend of fashion month thus far, surpassing even the most shocking garments that’ve come down the runway. The list of brands that have included at least one bright-red look is endless, with inclusions ranging from Tory Burch and David Koma to Sandy Liang and Proenza Schouler. And it hasn’t only found a place on the runways. On the streets outside of shows, attendees in both London and New York have styled the shade to their hearts’ content in the form of handbags, hair accessories, eyewear, ready-to-wear, and more. Below, see every way that chili-pepper red has infiltrated fashion month, from the catwalk to the sidewalk. At Tory Burch, red was among a handful of vibrant colors that debuted, both in head-to-toe form as pictured here and via smaller touches like a bright, layered sweater or kitten-heel pump.
The Vikings as Abominable Snowman Minnesota Vikings shirt, hoodie, sweater, longsleeve and ladies t-shirt





Last season, there was a clear ’90s directive when it came to minimalism, The Vikings as Abominable Snowman Minnesota Vikings shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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