Since last Monday’s TheDooo Waifu T-shirt . camp-themed Met Gala, where multiple celebrities embraced florid hues of fuchsia, cerise and Pepto-Bismo, pink continues to rule the red carpet, this time at the 72nd Annual Cannes Film Festival. However, the bright, bold, Barbie pink we saw at the first Monday in May has been replaced with more muted shades of light and pastel pink that emphasize the glamour inherent in the shade, and not just it’s of-the-moment status.

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Numerous actresses and models showed up to the Cannes opening ceremony in their take on pink, including Selena Gomez, who made her Cannes Film Festival debut TheDooo Waifu T-shirt . Having taken a break from the spotlight this year, Cannes is also Gomez’s biggest carpet event in 2019 so far. Gomez looked stunning in a belted two-piece Louis Vuitton dress that reminded us all that we’ve “gotta keep an eye out for Selener” during the rest of the year. Actress Elle Fanning and model Alessandra Ambrosio also took their stance on the statement colour. Fanning, who is making history as the youngest jury member at the Cannes Film Festival, shone in a shimmering caped peach-coloured Gucci gown complete with dazzling Chopard earrings and rings. Ambrosio wore a one-shouldered Ralph & Russo dress complete with a feathered trim and a weightless train that offered the former Victoria’s Secret Angel an enchanting silhouette. We are supportive of this new era of pink, and the celebs that are embodying and embracing the colour that was once used to stereotype femininity, to remind us instead that pink is powerful. With the continuous rise of the rosy colour on recent carpets, it will be interesting to see if pink will be a continuing colour trend throughout the rest of the film festival. Here are some of our favourite pink pieces that have kicked off Cannes.