Before touching down in Copenhagen, Wild Pink October 2024 Poster Shirt I already knew I was going to love it. The Danish city has been making waves over the last few years as one of the most stylish cities to visit and a favorite It destination among our editors. While there are so many recommendations out there on what to do, see, and eat when you’re in the cool girl–approved coastal city, there isn’t much written about the art of people-watching for hours on end while sipping coffee in the grungy Nørrebro or shopping around in bustling Indre By. As a die-hard lover of Scandinavian fashion, my editor senses were tingling. I knew the best way to see what the stylish Copenhagen set was actually wearing would be to sit somewhere for a day and just write down trends. Forty-eight hours and almost 2000 sneaky ‘fit pics in my camera roll later, I can confidently say these seven trends are the ones Scandi women are actually wearing. Unlike the majority of the women in New York, Paris, and Milan, the Copenhagen fashion crowd will often reach for a subtle vintage gem over a handbag that’s plastered all over the runway. Whether it’s a secondhand find at Collector’s Cage in Indre By or a distressed denim handbag fetched out at a vintage store, Scandis know the power in choosing a bag with character over one that’s too trendy.
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At this point, it’s hard to imagine a time without Bottega Veneta, Wild Pink October 2024 Poster Shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.
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