In order to survive among the forthcoming barrage of tourists an Ape must be prepared – the streets take no prisoners. Wolfbrigade Brainruler T-shirt In this concrete jungle adapting is key and thankfully with Selfridges Urban survival backpacks this task just got a lot easier. Designed to interpret the brands take on surviving a day in London, the end products feature a combination of novelty and useful items. From Nike’s inclusion of headphones to Oliver Spencer’s addition of a London A to Z, capturing the modern interpretation of survival.
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At this point, it’s hard to imagine a time without Bottega Veneta, Wolfbrigade Brainruler T-shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.
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