French fashion brand Lacoste, Yelling 97 Meme shirt 80 years young in 2013 are paying tribute to their founder René Lacoste by taking his most notable invention; the L.12.12 polo shirt, into the future. In the mid-20s, tennis legend René Lacoste manufactured his own shirts to withstand the heat on American tennis courts, essentially inventing the L.12.12 polo shirt. He signed each with the crocodile emblem, marking the birth of a new genre of clothing and a new way of communicating. 1933 saw industrial scale production of the L.12.12 polo shirt; L for Lacoste, 1 refers to the Cotton Petit Piqué fabric, 2 to the Short Sleeve style, and 12 to the number of prototypes made before René Lacoste gave his approval. Yesterday; 12/12/12, Lacoste unveiled a film featuring the polo shirt in the future where textile technology has no limits.
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Yep, I have unabashedly simple style, Yelling 97 Meme shirt but I like to think that when done right, simple can be the complete opposite of boring. Actually, I know it. Sure, I love my statement pieces here and there, but when it comes to day-to-day dressing, what I really love is a no-frills look that’s put together perfectly from head to toe—turning a bunch of basic essentials into an inexplicably eye-catching outfit. I know this sounds hard to achieve, but if you look in the right places, there’s actually plenty of inspiration in the celebrity, street style, and Instagram spheres. Luckily, though, you don’t even have to do that because I’ve rounded up the best outfit ideas here for you today. To see the nine stylish ’fits I’ll be re-creating for the remainder of summer and, of course, shop them for yourself, just keep scrolling.
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