The idea of ‘branding’ permeates modern life It’s our year shirt . There’s no getting away from it. You may not take conscious notice anymore, but it’s there. We’re all bombarded on a daily basis with the concept of ‘brand’. The fields of custom clothing and garment decoration are no exception. Quite the opposite, if anything, we here at kingteeshops are even more involved with branding than most people. Screen printing t-shirts and brand architecture are inextricably linked. Having a really strong grasp of the core elements that define your brand will not only make printing your merchandise easier, it will make the whole process more enjoyable and potentially more profitable. If your grip isn’t that firm, don’t despair, read on. Getting a handle on brand architecture can be quite simple.
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Brand is important It’s our year shirt . However cynical you might feel about the state of modern life, a trusted name can still inspire confidence. Creating a good brand can be a happy accident, something you love that grows wings and becomes a fully-fledged business. Or it can be the result of hours of careful construction and backroom brainstorming. Whatever the origin, successful brands present a complete picture to the world. Creating that picture may require some thought, even when it’s a product of your passion, born from love and intuition.
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