This July saw the a welcome return to Jacket Required – the London based trade show demonstrating the very best of brands in menswear. UConn Huskies 2024 NCAA Division I Baseball Super Regional shirt Amongst the midst of journalists, bloggers and buyers stood stand after stand of high quality collections from across the globe. From well-known menswear maestro Mark McNairy to overseas visitor Shipley & Halmos, spectators were treated to something truly spectacular. A brand energised by individuality and character, Triwa have certainly stuck to their roots with their latest spring/summer ’13 collection. Watches were featured in bright summery colours and played with natural leather, milky white acetate and stainless steel detailing. To compensate for the unpredictable British summer, they have also produced a three-piece collection of monochrome, cloud and blue wristwear. Soulland’s head designer, Silas Adler, founded the brand in 2002 and what started as a small company specialising in printed t-shirts has now grown into a well-established menswear label represented in stores across the world. Shipley & Halmos is a New York City based creative brand founded by award-winning designers Sam Shipley and Jeff Halmos. Through a variety of internal divisions, the company produces a range of men’s clothing, footwear and accessories. Making their European debut at this year’s show, the Americans certainly showed no signs of being the newcomer. The collection featured a selection of playful pieces – including patterned shirts, varsity jackets and nautical jumpers.
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This season saw a retelling of the romantic narrative that designers flirt with every spring season, UConn Huskies 2024 NCAA Division I Baseball Super Regional shirt only this time it comes with an edge. There were sweeping gowns to swoon over but with modern translations to balance them out, such as fresh silhouettes, fabric pairings and garment combinations. The runway imagining of the Dakota Johnson adaptation of Persuasion, if you will. For me, the mood is encapsulated by Liberowe’s viral peplum jacket. “I’m a sucker for practicality and so most of my wardrobe consists of classic, capsule basics like black trousers, striped knits and white shirts,” professes Dawes. “But that doesn’t mean there’s not a part of my soul that longs to embrace a world of prettier, more ‘feminine’ fashion. Enter the modern romantics trend; an all-round cooler, fresher and easier way to incorporate chiffon-y pastels, frills and bows into our everyday wardrobes, and an answer to my fashion prayers.”The S/S 24 collections are all about wearability, but this trend is proof that doesn’t have to mean boring. All it takes is layering a flash of pink and lace under a trench coat as seen at Gucci, adding a bow to comfortable kitten heels at Erdem or a cardigan to your favourite full skirt, or pairing pearl earrings with a monochromatic outfit by way of Givenchy. If Marie Antoinette was dressing for 2024, she’d be spearheading this trend for certain.”. “Organza, lace, intricate ruffles, and 3D florals all came together in the S/S 24 collections to create a new, undone way of dressing that wasn’t overtly girly,” adds Page. “Instead, designers injected a modern refinement into these ethereal pieces. A pastel palette was integral to this mood, ranging from sugary-sweet lilacs to translucent pinks. Versace’s collection was a literal take on this feminine trend, and we have bought 16 runway looks that will be delivered to Net-a-Porter customers one week ahead of any other retailer.”
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